I recently met with a company owner that offers manufactured homes (better known as mobile houses). The corporation is established and has decent branding, but does not have a Web site (thus the reason I was there). Initial conferences with our potential customers usually involve quite a bit of analysis into the business, their primary target audience, and brainstorming about prospective keywords. Throughout the meeting I gained knowledge about his industry, clients, and the challenges his business runs into. He defined very plainly that they dislike the term “Mobile Home” and selected the phrases “Manufactured Housing” or “Modular Homes.” I am a Broker and have noticed this marketing shift in the last several years and was not surprised.
Soon after the meeting was over and I got back to the office to start the research, it quickly became obvious that the business owner wasn’t going to like what I would definitely tell him. The words “mobile home” was searched around 6x’s greater than “modular home.” If he wants to construct an efficient Web site for his company, he would need to optimize for the words “mobile home” – the term he despises
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Post and Read Comments about
The Importance of Keyword Research and Analysis
Sell Your Home OnLine Fast. MH
Multiple Listing Service
NOW IS THE TIME
Ten Thousand Visits A
Day!
Considering the number of sales of
manufactured homes that are being made thought internet promotions, the question
is NOT should you put your homes for sale on line?, but which site is best for
selling your homes?
The answer becomes obvious when you
compare the possibilities.
The Manufactured Housing Global Network, with its
flagship site WWW.MOBILEHOME.COM enjoys
over 10 MILLION visitor
hits every month.
WWW.MOBILEHOME.COM is the proven powerhouse for attracting web surfers specifically
shopping for manufactured homes. WWW.MOBILEHOME.COM is the world's MOST VISITED MANUFACTURED HOUSING WEB SITE.
We know that more
traffic always creates more sales opportunities, BUT here is the real
clincher. HOMES LISTED ON THE MULTIPLE LISTING SERVICE ARE
SELLING!!! Thousands of shoppers are browsing daily, for the home
of their choice. Buyers are connecting with sellers. Sellers are
closing buyers who located them through their home listings at WWW.MOBILEHOME.COM/mls
FREE LISTINGS FOR INDUSTRY
PARTICIPANTS
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are offering dealers, builders and finance
companies the opportunity to list as many homes as they like at ABSOLUTELY NO COST, for as long as
it takes to sell. For a investment of only the time to it takes to submit
your listings you can share our incredible traffic flow. Its not only free its
also easy to put your homes on line. Just fill out the form you will
find below and we will return e-mail
telling you how to get past the credit card pay portion of the listings
form.
Retailers and private sellers across the country are closing home sales
through their listings on the Manufactured Housing Multiple Listing
Service. Here are some of their comments:
EXCELLENT! I Sold A Home ... Good
response
Tim
Stoerkel, A2Z Homes, Dublin OH
I can not believe the immediate jump in interest in the mobile home
we have on the market. Literally, the very first day posted on your site,
we began receiving inquiries. Thanks!
Gary Ashe, Golden State Mobile Homes, West Hills,
CA
I Sold A Home To an MLS Contact
Dan Sheets, Palm Harbor Homes, Chandler AZ
I wish to Thank You and everyone at MOBILEHOME.COM for your great
work. Thanks to All of You, Mom and Dad's mobile home has just closed
escrow... EVERYONE told us that it would be IMPOSSIBLE to sell their home
and for them to be able to move into the retirement center. Well,
impossible unless you have a secret weapon up your sleeve. You see, upon
being asked how the new owners came upon the listing, they answered: "We
found it on the Net at MOBILEHOME.COM". I hope All of You realize the
important service you are providing; business is one thing; truly helping
people to be able to move on to their next phase in Life, is another. And
so, I am happy and sad to ask you to please pull down our webpage...We all
accomplished our mission...
Gary, FOR SALE BY OWNER SELLER, Lakeland FL
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The Importance of Keyword Research and Analysis JABASPHERE - Manufactured Housing News
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