I'm always tinkering
with my business, trying to improve it. And as you know, when I get a lead from
a seller and I think there might be a deal, I send them a written offer.
Well, now I am sending the below email along
with the written offer I email to them. I'm doing this so that people have a
better understanding of how I can help them and to try and erase any confusion
they might have about my offer.
So what
I would highly encourage you to do is use the exact template I have below. And I
mean exact, because everything is in there for a reason.
Also, you'll notice I included the "comps" for the property.
This is important to do so people have proof of the value of their house (and so
you can bring them back to reality.) Now use this template to help you close
more deals and make more money.
Ms.
Smith,
Thank you for calling us
yesterday about your property. We have finished evaluating it and our offer is
attached to this email.
I wanted to
explain how our company can help you, so the offer makes more sense:
When our company pays cash for houses in
this current economy we have to buy properties at 60 cents on the dollar. The
reason for this is because our financing costs are high and also because many
properties that are in foreclosure sell for around this much and we can also buy
those. After doing our research we estimate your townhouse is worth $140,000
today. If you go to this link, you can see the comparable properties we used <insert comps link>.
So if we were to pay cash for your property we would not be able
to pay more than $84,000. Now I remember you said you owed around $140,000 so
that obviously wouldn't be an option (but I did have to put the cash offer on the attached offer form as
required by company policy.)
The other
offer and what we're typically doing these days is a lease option (also known as
rent-to-own.) This is where our company comes in and guarantees your rent
payments for a period of 5 years and then we have the option to buy the house
any time during the 5 years for a previously agreed upon price.
During this time you don't have to worry
about any vacancies (we guarantee the rent), you don't have to worry about
maintenance and you don't have to worry about 99% of repairs (our company covers
the first $200 of any repair. And since most repairs are leaks, or clogged
toilets which cost less than $200, you'll most likely never hear from us.)
I'm sure you're wondering what the "catch"
is?
Well, there's really no catch, but
let me show you how our company makes money off the rent-to-own.
As I just mentioned, when we do the
rent-to-own with you, you have an agreement with our company XYZ Realty Group,
where we will take care of everything for 5 years. Then what we do is we put a
family in the house with less than perfect credit (nothing major, just a few dings) and we help them achieve home
ownership.
Then within the 5 year time
frame, their credit has hopefully improved and we help them buy the house. So,
when we do this our company policy is that we make 10% off of the rent-to-own
properties. For your particular house, since our offer to you is for $150,000
(which is above fair market), we will sell it to
our tenant/buyer for $165,000 or more.
Luckily, you don't have to pay us a dime for our services. The
10% is charged to the tenant/buyer for spending several years with them helping
them to buy a house.
Also, just to
reiterate, your agreement is with XYZ Realty Group and has nothing to do with
the tenant we put in the house. If for some reason we got unlucky and put in a
tenant who did not pay rent, you would still get your rent because we guarantee
it (and of course we would evict that tenant and put in someone else.)
I know I've written a lot and I hope it made
sense. (I'm not the world's best writer, but I wanted to make sure you knew how
we could serve you and the options our company provides.)
Please review the offer form and then let me
know what questions you have and I will be more than happy to give you a call
and go over everything.
Thank you.
Sincerely,
John Doe Investor
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Post and Read Comments about
This "Template" Could Make You A Small Fortune.
This "Template" Could Make You A Small Fortune. by Jason Hanson - Manufactured Housing News
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